Web Analytics
Our analytics consultancy services provide you with detail, insight and analysis your business needs
Web analytics means better data, and better data means you can make better and more insightful decisions. Many websites will have basic Google Analytics tracking code, or may be able to benefit from an easy setup of integrated Google analytics implementation from your ecommerce content management system.
Simple integrations only tell you the basics. With most online platforms, there are additional components you can measure on which to make decisions, or to target improvements. These typically include form and checkout funnels, click events, and on-page performance metrics to allow you greater understanding of your users, and their journeys.
Prepare your brand for success with data-driven analysis and detailed insight. To better understand the effect of a campaign, deep dive into the user journey, or inform your strategic decisions, an investment in web analytics is essential for today’s digital marketer.
Analytics Consultancy Services
Google Analytics
Google Analytics is one of the world’s leading Analytics platforms. Invest in our Google Analytics consultancy services for everything from basic set up to advanced integrations.
Enhanced Ecommerce and Web Tracking Service
Get greater insight in online shopping behaviours including funnel visualisation, landing page reviews, conversion rate optimisation and granular product tracking.
Data Studio Reporting
SI ICT build bespoke Data Studio reports using out of the box and custom integrations to provide you all the information you need in one easy to access dashboard.
Google Tag Manager
Google Tag Manager allows your organisation to make changes to your analytics solution without necessarily needing to know how to code it themselves. Gain complete control of your analytics.
Google Data Layer Consultancy
Google Data Layer allows us to push extra metadata through to Google Tag Manager, giving you more granular insights to really understand your customers web behaviours.
Google Analytics Training
Get the most out of your data with bespoke Google Analytics training from our expert Analytics team. We’ll deliver training to you and your team.
SI ICT's Approach to your Web Analytics
Nothing prepares your business better for marketing success than having complete access to analytical data. Your business benefits from our analytics consultancy services thanks to our analytics team, whose work ranges from basic setups to advanced integrated solutions.
SI ICT works collaboratively with you and your team, making sure that the analytical data is genuinely useful to your business. This means we often provide custom or bespoke solutions or advise on less common integrations, like you internal CRM, your own analytics programmes or ecommerce management platforms.
Start with the basics
We work with you to ensure your current implementation is set up properly and that everything that should be tracked, is tracked.
Take an analytical approach
We work to with you to analyse your business. This includes your profitability, aspirations and audience. We work with you to build out an analytical framework to provide you with tangible, usable insights for your business.
Work toward intelligent growth
We work with you to build out your analytics capabilities using out of the box solutions, bespoke integrations and custom APIs to give you access to valuable data insights.
Benefit of Analytics
Without a measurement plan, or a conversion rate optimisation testing plan in place, it is difficult to fully analyse the exact value of an analytics project. Running an analytics consultancy project will ensure you capture every aspect of useable data that’s available.
By measuring and analysing the interactions between your brand and your customers you’re able to understand which channels are driving the desired behaviours, form completions, calls or purchases so that you can balance your channel investments and ongoing advertising, design, development and testing budgets to deliver the best return on your business investments.