Microsoft Advertising Management
Microsoft Advertising (Microsoft Ads) Management Agency
Partner with SI ICT, a Microsoft Ads Management Partner who will take time to understand you business and your objectives. We will develop a strategy, build your campaigns and optimise until we exceed your expectations.
Advertisers using Microsoft Advertising (Formerly BING Ads) generally see a higher conversion rate and a lower cost per conversion.
Microsoft Ads Management with SI ICT
Get a Winning Microsoft Ads Strategy
Daily Optimisation, Testing & Measurement
Fixed Monthly Fees & Flexible Agreements
Higher Conversion Rate Than Google Ads
Lower Cost Per Conversion Than Google Ads!
Best-in-Class Technologies Included
Microsoft Advertising (formerly BING Ads) is an advertising platform to increase your reach and conversions. Microsoft advertising encompasses three search engines: Bing, Yahoo, AOL as well as other partner sites. Most advertisers looking to reach the largest audience possible will tend to opt for Google Ads when promoting their business – however, Microsoft Ads is an effective way to drive untapped visitors and audiences, thus increase your conversions.
With over 117 million desktop searchers (and increasing) on the Microsoft search network, Microsoft boasts 7.2 billion monthly desktop searches, meaning you could be missing out on potential clients and leads by not utilising a Microsoft advertising campaign. Moreover, Microsoft has a 20.2% share of the UK desktop search market, meaning you can expand your audience to individuals that aren’t using Google.
When utilising Microsoft Advertisings pay per click campaigns, your keyword bids have a distinct impact on the success of your paid ads, therefore meaning that smaller businesses may be missing out on potential clients due to their limited budget. However, Microsoft advertising typically has a lower cost per click compared to Google Ads, meaning you can reach your target audience at a lower cost. This is usually around 33%-60% less than Google Ads and isn’t an opportunity to be missed if you’re looking for more conversions at a lower cost!
As Microsoft has a smaller user base, it means that you are faced with less competition when promoting your business to your target audience, which gives you a huge advantage to help reach your business goals and achieve a higher return on investment. Businesses that are situated in a competitive industry such as Law, Real Estate and Financial Services can expect around 36% less competition compared to other platforms such as Google Ads.
Microsoft Advertising has a higher average click-through rate compared to Google Ads, at around 2.83% across all industries which is roughly 50% higher than Google ads. This shows that users are actively engaging with business’ ads, leading to higher conversion rates than Google Ads. Microsoft advertising also has notably higher click-through rates for businesses within the career and employment industry as well as those offering business-to-business services.
Free PPC Account Review
Have you got an existing Microsoft Ads account? We provide a detailed free review identifying areas of wastage and improvements – completed in house by an expert PPC manager.
Fair Pricing
Using a fixed fee model, we can provide fair monthly pricing. Your monthly fees are determined by existing account performance or through understanding your objectives.
Flexible Agreements
We offer various Microsoft Ads management options to work with us starting with month-to-month. Our aim is to build a long term relationship.
Account Management
You will have a dedicated account manager for your account. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing department.
Microsoft Advertising with SI ICT
Does it Work?
YES! Microsoft Ads works. A well structured, effectively optimised Microsoft Ads campaign often beats Google Ads for conversion rate and cost per conversion.
What campaigns can I run on Microsoft Ads?
As part of of our Microsoft Ads management service, we will advise which campaign types will be most successful for your business. There are similarities with Google Ads campaign types, such as search ads where we can utilise search terms to trigger relevant text ads for related services, shopping ads to promote products and remarketing to re-engage with past visitors members of specific audiences. One of the most noticeable differences at the time of writing is that Microsoft Ads does not have a display network, which whilst could be construed as a disadvantage, we do not consider this as quite often Google display campaigns can often perform poorly.
Why partner with us for your Microsoft Ads management?
Our Microsoft Ads management services will enable you to reach your advertising goals within your preferred budget. Our experienced team of highly trained digital marketers will strive to get you the best results for your ad spend.
As a Microsoft Advertising partner, we have years of experience within our certified team, which enables us to carry out successful campaign management to reach your goals whilst keeping your advertising costs down. Our experts will carry out a comprehensive campaign build from ad copy to conversion tracking.
Our PPC experts will closely monitor your Microsoft advertising account to make appropriate optimisations that will significantly lower your overall campaign cost whilst increasing your conversion rates.
If you are currently managing BING Ads / Microsoft Ads, we will provide a free detailed analysis of your account to identify areas that can be improved in order to optimise your Microsoft Ads account. This will include reviewing your current targeting options and ad copy so you can get the most out of Microsoft Ads.
How much does it cost to have someone manage your Microsoft Ads?
The cost of managing your Microsoft Ads will be determined by campaign complexity and time requirements. We offer a range of flexible agreements for Microsoft Ads management to ensure that we can accommodate all budgets.