TikTok Advertising Management
TikTok Advertising (TikTok Ads) Management Agency
Partner with SI ICT, a TikTok Ads Management Agency who will take time to understand you business and your objectives. We will develop a strategy, build your campaigns and optimise until we exceed your expectations.
Let us help you capture the attention, hearts and minds of over 1.5 billion users on the short form social video app.
Grow Your Reach
TikTok is used by over 150 million Millennials and Gen-Zs so it has a very clear demographic
Build Engagement
You can encourage engagement with hashtag challenges that can make your marketing go viral
Growth Opportunity
Get ahead of the competition and position yourself at the forefront of a rapidly growing platform
How Can TikTok Advertising Help Your Business
Take Advantage Of TikTok Ads
Similar to how LinkedIn allows brands to tap into professionals, TikTok advertising presents opportunities and a unique demographic.
TikTok is dominated by Gen-Zers and millennials. As these age groups enter the workforce and rise up the ladder, research shows they’re the age groups with the most financial freedom. They also engage on TikTok more than other social media platforms.
Take advantage
TikTok advertising provides the freedom to be innovative. Show your customers your brand’s personality, passion and even your sense of humour in an effortlessly consumable medium. Ignite conversation and projects that users can invest their time and interest in. This will leave a much longer lasting impact than a passive promotion.
Process
Both picture and video ad types are supported by TikTok Ads Manager.
We recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
This placement supports video lengths of 5-60 seconds, however we recommend keeping them shorter, around 9-15 seconds, to maintain user focus.
Because the ad is sandwiched between ‘For You’ videos, it must be highly effective and immediately engaging, grabbing the user’s attention in seconds.
The most effective ads on TikTok are native, so if your video looks like an ad then it probably shouldn’t be on TikTok.
Breaking your audience down according to the sales funnel also influences the creative decisions we make when it comes to your ads. All aspects of ad creative (copy and media) can have a huge impact on performance.
Top Of The Funnel Ads – Introduce your brand, your ethos and your products to get new people familiar with who you are and what you offer. We hone in on their pain points and tell them exactly how you can solve their problems (within the 100-character limit).
Middle Of The Funnel Ads – Targets those who know you a little better but still need convincing, we focus on the power of social proof – both in our copy and our media. Reviews, awards and customer testimonials all come into play to get your warm audience on-side and push them further towards purchasing.
Bottom Of The Funnel Ads – At this point in the funnel, we can afford to be direct. Whether your hot ads are specifically targeting cart abandoners or general website visitors, the copy and creative at this stage is all about giving people that final push… “go on, you know you want to…”
The Platform Built for the Next Generation
Brand Takeover
Brand takeover ads appear as a still image, gif or video. This appears as a user opens the app and then moves to an in-feed ad.
It might not seem like there’s a lot to work with when images only appear for a limited time, but our team knows just how to leverage everything they can out of a single image.
This kind of TikTok advertising is exclusive to set categories. With competitor research and a thorough understanding of your brand and audience, we’ll harness aesthetic marketing tactics to ensure you fit in with user’s feed whilst always standing out.
Native Video Ads
A Native Video ad is 9 – 15 seconds long. That’s not a long time to say much, but ample to make an impression.
These show up in the ‘For You’ page as well as newsfeeds and are skippable. However, they’re also full screen which means full impact.
Our team use native video ads to tell your brand story with fresh angles that maintain an audience’s attention. Using video content is one of the best ways to elicit emotional reactions from viewers – why do you think there have been so many funny viral videos from TikTok? It’s because the creative format amplifies emotions more than text ads can.
Native video TikTok advertising allows brands to build a following. They’re a great route for complimenting a promotion, a limited edition release or something new you have to say about your brand.
Hashtag Challenges
Another TikTok advertising format, Hashtag Challenges are the ultimate way to incentivize user generated content and multiply your following.
This is the format that is the most likely to go viral, but we don’t leave it to chance. Thorough research into interests and the most-captivating and incentivising creative means we’re able to maximise your exposure to a valuable audience.
Our analytical team will also interpret the responses you get, using the data and engagements your hashtag challenges generate to qualify new traffic and leads and build audiences to target at later stages of the conversion funnel.
Branded Lenses
Branded lenses are another way to stand out on TikTok and one of the only ways to showcase your brand to an audience multiple times in one day. User’s can also promote your brand for you, using branded stickers and other content in their own videos.
Just like Hashtag challenges, this ad format has the potential to absolutely blow up for stratospheric success.
Creative Process
Need some insight into what a great TikTok creative process looks like? We’ve got you covered – here is a list of things to consider when creating your content;
Who’s your audience? TikTok’s main user audience is 18-24 year olds, but other demographics are growing so does your content cater to a broader or niche audience?
What are you creating / what is your idea? Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?
What is the purpose behind your TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?
Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!
How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!
Make your videos as short and as captivating as possible – the average user will spend approximately 3 seconds on a video before swiping to the next. So, if there’s any place to get straight to the point, TikTok is it.
TWhy Work With SI ICT For TikTok Marketing?
Flexible
TikTok advertising is all about quick snippets and fast reactions, so we completely understand the need for flexibility to capitalise on the latest trends. However, we balance this with a strategic, data driven content strategy, built around your business objectives.
Proactive
Our team will work closely with you to glean insights and understand what you’re looking to achieve. To break through and carve a new path on a platform like TikTok, it’s critical that we work together to make the biggest impact that has meaningful results for you.
Affordable
Being affordable is, of course, relative. Again, we’re a little different to other TikTok agencies. We are flexible; allowing you to decide the budget that’s right for you. Because we know great marketing doesn’t need to cost the earth!