Microsoft Dynamics 365 Marketing
AI-Driven Marketing That Turns Engagement Into Revenue.
AI-Powered Customer Journeys That Convert More Leads Into Revenue
Microsoft Dynamics 365 Marketing (now part of Dynamics 365 Customer Insights – Journeys) enables organisations to deliver personalised, automated and data-driven marketing across every channel. With generative AI, real-time journey orchestration and deep customer insights, businesses can engage prospects more effectively and accelerate revenue growth.
At SI ICT, we specialise in implementing future-ready Microsoft Marketing solutions that empower teams to design smarter campaigns, automate complex workflows, and build seamless alignment between Marketing and Sales. Our consultants ensure every journey—from awareness to conversion—is efficient, personalised and powered by the latest innovations from Microsoft.
⭐ Why Choose SI ICT for Dynamics 365 Marketing?
As a Microsoft partner, SI ICT brings hands-on expertise, sector experience and a human-centred, data-driven approach. We tailor your marketing solution to your processes, customer profiles and growth goals, while embedding AI and automation to maximise ROI.
⭐ Modern, AI-Driven Marketing Capabilities
AI & Copilot for Marketing
Generate email content, event descriptions, landing page copy and segmentation suggestions using Microsoft Copilot. Automate repetitive work and speed up campaign creation dramatically.
Real-Time Customer Journey Orchestration
Design dynamic, multi-step journeys that adapt in real time based on customer behaviours, sentiment, interactions and preferences.
Unified Customer Profiles
Use Dynamics 365 Customer Insights to unify data from CRM, sales, website analytics, socials and offline touchpoints. Target smarter with a true 360° customer view.
Event & Webinar Management
Plan, manage, promote and analyse in-person or virtual events with integrated registration, attendance tracking and webinar tools.
Lead Nurturing & Scoring
Automatically score leads using demographic, behavioural and predictive AI models. Send high-priority leads directly to Sales with complete context.
Multichannel Campaign Automation
Deliver personalised messages via email, SMS, WhatsApp, push notifications, social ads and custom channels—all within a single platform.
Design and Deliver Email Marketing Campaigns
The intuitive email message feature with a drag and drop content designer makes creating powerful campaigns simple and quick. Marketing comes with pre-built templates which simplify the process even further and ensure that all emails look consistent and professional.
Quickly generate landing pages
With Dynamics 365 Marketing, users can quickly create effective marketing pages, working from templates with the same drag-and-drop creator as with email campaigns. The landing pages you create will track client behaviour to provide useful data on prospective customers and trends.
⭐ Business Benefits
Generate more qualified leads with personalised customer journeys
Increase conversions through AI-optimised campaign content
Improve marketing ROI with real-time analytics and insights
Strengthen Sales & Marketing alignment with shared data and processes
Reduce manual tasks using automation, triggers and generative AI
Ensure compliance with GDPR and global privacy standards
Compliance and Privacy
Built-in international, national and local privacy features ensure that your business is GDPR compliant and accessible.
Professional Design
The design capabilities are simple to use and create professional, unified campaigns in just a few clicks.
Analytics Features
Inbuilt analysis allow users to track the success of their campaigns and customer trends – this improves future campaigns and maximises effectiveness.
Automate customer journeys and improve communications
The customer journey tools enable you to create multi-step multichannel marketing campaigns. These journeys can be formed of a pipeline of emails, responses, workflows and more. You can place triggers into the pipeline so that depending on the actions of clients, they are sent down different paths. On top of this, these campaigns can be specially designed for segments (defined groups of people) making them even more effective.
Promote, Manage and Analyse Events
The event management feature manages all the stress of arranging, managing, executing and following up on events and webinars. Marketing includes tools for planning and budgeting, publication, attendance, broadcasting and even ROI calculations.
Closely manage and track sales leads
Several lead-management features help marketers to generate leads across multiple channels. Once leads have been identified, marketers can apply Sales Insights and implement automated customer journeys to nurture these leads with personalised, perfectly timed experiences. Leads can be automatically scored on the basis of demographics or regency, frequency and monetary-value rules which you can set and then determine which leads should be prioritised by sellers.
Evaluate Marketing Performance
With the insights provided by Marketing you can evaluate the success of each of your campaigns. With demand-generation dashboards, charts and widgets for lead scores, lead progression and conversion rates, analysis is very straightforward. The analysis can be used to highlight successful campaigns, identify at-risk deals and improve future designs.
Dynamics 365 Marketing Integrations
Dynamics 365 Sales
The most important integration of Dynamics 365 Marketing is with Dynamics 365 Sales. The information and advice from Marketing is seamlessly streamlined with Sales so that the two teams can work together and collaborate efficiently.
Customer Insights
The Dynamics 365 Customer Insights integration can provide invaluable analytics that can influence the design of marketing campaigns.
LinkedIn Sales Navigator
The connector for LinkedIn lead generation forms can automatically sync leads captured on LinkedIn with your organisation so that they are immediately ready for the marketing and sales team to start nurturing them.
⭐ SI ICT’s Delivery Approach
Understand
We analyse your current marketing processes and design a solution aligned to your growth objectives, data strategy and licensing needs.
Build
Our team configures journeys, segments, AI capabilities, dashboards, lead scoring, event management and key integrations with Sales, Teams and Customer Insights.
Transform
We deploy, train and optimise your full Dynamics 365 Marketing environment—driving adoption and measurable improvements in lead generation and conversion rates.
Dynamics 365 Application Stack
The complete solution to manage customer relationships, close deals and boost sales revenue.
A powerful business application that uses in built intelligence to enable businesses deliver faster, personalised support to their customers
Move beyond basic marketing activity and maximise your return on investment with data driven decision making and marketing automation.
The complete management solution for your field sales and service teams enabling you to drastically improve performance levels by using intelligent scheduling, enhanced transparency, remote asset monitoring and billing management
Data driven insight to improve your financials and operations with Dynamics 365 Finance and Operations.
Deliver profitable projects on time and within budget whilst building strong customer relationships
Attract the right people, and retain and grow them. Track performance, optimise workforce costs and take care of employees
Forecast future business plans using Power BI and Data Analysis with Microsoft Dynamics 365 Customer Insights